How To Elevate Your Instagram With Videos

Creating videos and mini films for Instagram can feel like a big step but there’s no doubt that doing so will elevate your profile, following and engagement.

Since Instagram introduced Stories, and then IGTV, mini films and videos have increased massively in production, views and engagement. My own stats confirm this. My little videos sometimes receive up to 300% more views compared to the likes from photos. IG stories also continue get considerably more views too. 

Aside from all of this, I can’t speak enthusiastically enough about the joy I experience from making small movies and sharing them with you. There’s certainly an element of embarrassment though. I worry about being judged, but I’ve only ever had positive comments about my little films (so thank you!).

In terms of growing your Instagram and keeping things moving, making mini movies to share on Instagram will serve you well. It’s normal to feel totally out of your comfort zone, but that doesn’t have to hold you back. Here are 3 ideas to help you create Instagram videos, and take things to the next level.

Vintage cine camera in hand

Behind The Scenes Videos

(#bts, #bts_edits)

Whatever your Instagram is about, show people what goes on behind the scenes. Video a photo set up or any making that you do. You get the picture. If you’re shy about being on film, the Time Lapse function on your phone is good for this. You’ll be in the shot but moving around so quickly, you won’t be stuck in one place for any length of time. 

15 Second Day Videos


I first came across the #my15secondday hashtag via Helen from Not About The Kids, and I think she picked it up from This Is Jules. This was the opener to film making for me and I still make the occasional 15 second day.

All you need to do is take lots of little clips throughout the day of anything you see or do. Then edit them together so one day fits into one Instagram story clip (15 secs max.). 

Putting together a 15 second clip is much less daunting than producing something for IGTV. It’ll give you a taste of what it’s like and you can experiment with editing and visual effects too without it being too time consuming. For IGTV, 60 secs is the minimum if you want there to be a preview on your grid. 

If you’re interested, you may want to check out my editing tutorial which takes your through the app I use most.

Talk To The Camera Videos

(#talktothecamera, #talktothecamerachallenge)

Theres no doubt that talking to the camera and posting it for the world to see, is daunting. And cringeworthy. In fact, it feels easier not to bother.


We all like a bit of human interaction so the talking stuff is worth doing. It doesn’t have to be for long. A while ago Sara Tasker started a whole initiative to get people talking on camera. She talked about planning and practising what to say, having the right lighting, and keeping it brief. I guess it’s one of those things where the more you do it, the easier it gets. That doesn’t mean that I don’t have to do about 10 takes though, because I do (actually 10 is quite good for me!).

Woman sat on floor wrapped in blanket

You may be like me. someone who starts small and finds so much joy from filmmaking that you want to do more. Or maybe you just go for it. And why not?

The best advice I can give is think about what you share, and how it fits into your feed. If you love it and enjoy it, others will too. 

Have fun, Pen x.


Author: plbedford

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