Blogging and increasing engagement on Instagram can be quite time consuming, can’t it? I enjoy coming up with ideas, creating new content and sharing posts. I particularly love the happy place that is Instagram.
Considerable work, time and nurture goes into both; I believe if you blog, it pays to have an Instagram account. It’s important, especially if you want to maintain good engagement with your audience.
If you’re wondering who your audience is, or where to find them, you may want to read my post on how to define your audience and enhance your creativity.
Here are 5 quick tips I find helpful for remaining connected and engaged online,particularly when time or inspiration are limited.
Connect and Engage
Any psychologist worth their salt (ahem) will tell you that relationships are the most important thing. Social media’s no different, with authentic engagement and interaction being essential for presence and growth. Consistency is key with daily posting on Instagram being the way to go.
There are other things too…
It’s important to be real and human, your caption matters. Let people know your thoughts, views, and happy times. Instagram is great for this and I always make the time to scroll, like, comment and engage.
In fact, here’s a post on being authentic online.
Spending time on Instagram after posting, and hopping on periodically throughout the day, is a must. When it comes to Instagram, you have to turn up to the party and make yourself known.
If time is limited, I may spend 10 minutes, 4 or 5 times a day, may be more, scrolling through my feed. I make sure I like, comment and engage. You can still be present even if you’re unable to post.
This has been made easier of course with Instagram stories, which is a great way of staying present and engaged.
If nothing else, I usually try and keep this ticking over. I mean, who doesn’t love a nose into someone else’s life or having a behind the scenes peek of you working on your blog or taking photos?
Which leads seamlessly to…
Increase Your Stock (photos, that is)
If you want to stay on top of your blog and post consistently on Instagram, some planning is required.
You can never have too many stock photos that you’ve taken yourself. Organising a quick photo session at home doesn’t take long once you’ve gathered your props. Or why not wander outside and see what catches your eye?
These are all super useful for future blog posts but you’ll also need lots of pics for daily Instagram posts. The beauty is you don’t have to use them all at once.
Reuse and Recycle Content
Every blog post doesn’t have to be brand spanking new. The same goes for Instagram captions and photos.
If you’ve old posts that no longer get much traffic, use them and bring them back to life. Having good quality evergreen content that you can repurpose will save you time and will take the pressure off when it’s hard to think of something new.
You may be able to offer more up to date information, or take one or two points from an archive post and repurpose into a blog post of it’s own. New photos and headings also spruce up archive content, and let’s face it, there’ll be many people who didn’t see it the first time around.
BrandItGirl offers a really good blog post on why you should repurpose your content.
Repurposing is great for Instagram photos too. Cropping is a wonderful thing. If I’m a bit stuck, I scroll through my camera roll and often find a hidden gem I can play around with.
Comment and Connect on Blog Posts
Sometimes it’s nice to kick back and read some blog posts. I like to spend a few minutes having a good dig around some of my favourite blog and leave comments. It’s another way of engaging and remaining connected.
My rule is if I’ve time to scroll mindlessly on my phone, I’ve time to do something more focussed. I know I value comments when they’re made on my blog, and I’m pretty sure the feeling’s mutual.
For Instagram, stay on top of your favourite accounts. Start conversations, answer questions and share their content with others.
Having a quick nose on Pinterest is no hardship is it? Sure, you can pin what comes up on your homepage but you can also look for inspiration and ideas to help with your Instagram.
I have designated boards solely for instagram ideas. My latest interest is coffee shop culture, particularly the more editorial shots. Sometimes when I’m a bit stuck and need a shot of creativity, Pinterest is always my first port of call.
There’s nothing stopping you making up a new pin of a previous blogpost either. Think of a new heading, add a fresh new feature photo and repurpose it on Pinterest. Just think of the new traffic and readers it’ll bring.
Sometimes a break does us all good, and if we stress about not being able to post and put pressure on ourselves, it kind of takes away the enjoyment. Instagram and blogging shouldn’t feel like a burden.
What do you do when time isn’t on your side? Do you leave it, do a bit, or try and keep the momentum going?
Jumper – Next (past season).